Marketing your listing
Every house has something worth highlighting. My job is making sure buyers actually see it.
Most listings are marketed identically: a sign, twenty photos and a portal upload. That's fine in a hot market and disastrous in a slow one — and Raleigh has both, sometimes in the same season.
What follows is what I do on every listing, at every price point. Nothing here is an upgrade or an add-on.
Week one
Prep and staging
A ranked prep list, a stager's eye on furniture placement, and my painter and cleaner on standby. Most homes need three days, not three weeks.
Week one
Photography and video
A professional photographer, twilight exteriors where the house earns it, drone for lots and views, plus a walkthrough video and a measured floor plan.
Week two
Its own website
Every listing gets a dedicated property site — full-screen photos, the story of the house, and a showing request form. It's what I send agents and buyers directly.
Week two
Syndication done right
MLS first, with complete fields and real copy, which is what feeds the portals accurately. Bad data on the MLS becomes bad data everywhere.
Ongoing
Paid social and email
Targeted campaigns to buyers in the right radius and price band, plus my own buyer list and a broker email that actually gets opened.
Ongoing
Agent outreach
I call the agents with active buyers in your price range. A single phone call has sold more of my listings than any ad ever has.
The photography
What your listing will look like
See the plan for your house
Send me your address and I'll put together the pricing and marketing plan, specific to your home.
Request a valuation